CONCEPT

A space that introduces the experience before the product comes home.

Aesop is a brand built around experience. The product itself is only one part of that experience — the space in which it is discovered, explored and experienced plays an equally important role.

For this concept study, we looked at the store as the first point of contact between the customer and the world of Aesop. A place that immediately sets the tone and gives a sense of what to expect from the product that follows.

We explored tactility as a way of engaging the senses. Through materials, textures and carefully considered details, the interior creates a more conscious and focused experience. By stimulating the senses beyond scent, the space encourages the visitor to slow down and become more aware of the product itself — allowing fragrance to take centre stage.

The store becomes an extension of the product: an introduction to the Aesop experience that continues beyond the moment of purchase and into the home.